About me
About me
I’ve always been curious about how things work and even more curious about how they can work better. That curiosity led me to data. I’m a Business Analyst with a Master’s in Analytics from the University of Illinois at Chicago and a background in Economics. I enjoy taking messy, complicated data sets and turning them into insights that actually help people make smarter decisions (and occasionally save them from confusing spreadsheets).
In my work across revenue operations, marketing analytics, and business intelligence, I’ve built executive dashboards, automated ETL pipelines, and designed analytics solutions that deliver real impact. I developed a Tableau revenue dashboard that increased executive engagement by 17%, engineered SQL and Alteryx workflows that helped generate $2.3M in incremental revenue, and built reporting solutions that reduced operational costs by 20%. Along the way, I’ve also wrangled datasets with 500K+ records, which taught me that data cleaning is both an art and a test of patience.
I’m certified in Alteryx and Tableau, and I enjoy bridging the gap between raw data and real-world decisions, turning numbers into stories that leaders can actually act on.
Career Journey
Revenue Operations Analyst
Pregis- Built executive Tableau revenue dashboard combining CRM, marketing platforms, and pipeline data with advanced LOD calculations and rolling benchmarks — boosted reporting engagement by 17%.
- Engineered a 75+ KPI lead funnel analytics framework connecting operational activity to revenue outcomes — achieved 7% QoQ lead growth.
- Improved forecasting accuracy, enabling confident resource allocation and expansion strategy decisions for leadership.
Marketing Operations Data Analyst
Stericycle- Engineered SQL + Alteryx ETL pipelines automating campaign analytics and lead routing across 6 sales teams.
- Reduced reporting response times by 30% through query optimization and indexing improvements.
- Improved lead distribution efficiency, contributing approximately $2.3M in additional revenue.
- Resolved 30+ internal data requests in a 4-month window; certified in Alteryx Designer and ML Fundamentals.
Data Analyst — Nonprofit & Operations
The Henry Ford- Addressed operational forecasting using historical attendance patterns and seasonal demand signals for staffing and capacity planning.
- Rebuilt a dataset of 500,000+ records using Azure Synapse and fuzzy matching logic — reduced processing time by 12 hours.
- Lowered external vendor costs by approximately $10,000/month through optimized data pipelines.
Revenue & Pricing Analyst
US Mobile- Conducted revenue and pricing analysis influencing subscription strategy — promotion adjustments increased annual subscription revenue by over $200,000.
- Maintained customer satisfaction at approximately 97% during pricing transitions.
Skills & Tools
Programming
BI & ETL Tools
Domains
Soft Skills
Academic Background
Master of Science in Analytics
University of Illinois at Chicago
Data Research · Business Communication · Team LeadershipBachelor of Science in Economics
Foundation in Quantitative Analysis & Behavioral Economics
Incentives · Markets · Quantitative MethodsInterested in Working Together?
I'm always open to collaborative projects that combine data analysis with real business impact.
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